Mozilla.org: A call to action

For once, I agree with BenG.  Consider the opening text on www.mozilla.org:

The Mozilla project maintains choice and innovation on the Internet by developing the acclaimed, open source, Mozilla 1.5 web and email suite and related products and technology.

The phrase browser should be used.  I've taken over 25 people to mozilla.org over the last few months, since the redesign, to download the browser.  The reactions are varied and the experience always requires searching.

The prevalence of search is great, but Mozilla.org has a useful and maintainable directory -- though badly in need of an update give the end user focus changes. I think intermediate users, would greatly appreciate a directory style interface -- and correspondingly a browse link underneath the search box. Certainly navigation and findability is a problem, with a bottom 50th percentile ranking in the Usability Market survey.

Strangely enough, my reaction to this call to action has been to think about a flash movie demonstrating the potential -- something a bit smoother (and smaller) than my tabbed browsing movie.  Yeah, FireBird doesn't ship with Flash -- but IE users will almost certainly have it.

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Posted at 11:40